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Service

marketing

Our business consulting services are closely aligned with our Marketing offerings and are designed to identify and support your top-line growth initiatives.

The key services we provide in this offering include:

Growth Strategy

marketing
  • Help SMBs develop and launch new products and services from ideation to launch.
  • Develop Go-to-Market strategies for SMBs to capture greater market share.
  • Facilitate alignment of business vision, mission and goals across the client leadership team.
  • Identify product white spaces.

Digital Strategy and Transformation

marketing
  • Perform digital capability diagnostic.
  • Develop target state digital vision.
  • Design digital operating model.
  • Define strategic roadmap.
  • Develop business case.
  • Provide change management guidance, governance and value realization during transformation.

Customer Experience Management (CX)

marketing
  • Develop key Customer/User Persona.s
  • Design Customer/User Experience (CX/UX).
  • Develop omni-channel strategy.
  • Develop current and target state customer journey.
  • Formulate mock-ups/ simulations to visualize target state customer experience.
  • Social Media Analytics.
    • Provide a comprehensive and systematic evaluation of all feedback through text mining.
    • Identify and categorize primary drivers of positive or negative comments and recommend appropriate remedial actions.
    • Identify primary topic being discussed in social media as it relates to your company.

marketing

Social Media Marketing

Statistics show that a major portion of the ‘decision making’ audience are alive and well in social media.
We help brands ‘listen’ to what a brand’s target audience is saying and translate those inputs into
actionable outputs. In other words, we make a brand socially connected with its TG.

Search Marketing

One of the most widespread practices among commoners is to go into the input bar of any search engine
and hit enter to find ‘all-there-is-to-find’. But the competition to ‘get found’ is getting intense by
the minute for brands. We help brands push through that clutter and make themselves visible- loud and clear.

Video Marketing

Visuals always attract attention more than stale texts. That is why visual marketing is in vogue and garnering
attention among brands marketers. We employ a fully fledged video production and marketing studio to
captivate audience with intuitive brand videos.

Search Engine Optimization

The grand daddy of digital marketing is still going strong and is an essential constant that no brand can overlook.
Our brand marketing proposition is built around making a brand search engine friendly.

Content Marketing

Content and interactive one at that is what lures readers to dig deeper into websites. That is what we
make sure of by virtue of our interactive content creation and segregation practices. Inbound marketing
funnels are optimized and core brand content is put in the limelight that they deserve.

Online Lead Generation

An effective lead generation strategy is an accumulation of multiple lead generation tactics ordered in a
customised flow depending on the context of the business. There is no shortcut here. Although it is
important to increase the numbers, but without improving the quality of leads it is not possible
to enhance rate of conversion from lead to sales. Other important factors that we track and
continuously improve are lead data accuracy, lead segmentation, and lead data analytics.

technology

Designing, Implementing & Managing Your Web & Mobile Reflections

At Protiva we are very philosophical when it comes to portraying your ‘Identity’.
Remember the age old design principle of ‘WYSIWYG’ ( What You See Is What You Get),
when it comes to Designing & Developing your site we believe it has to be ‘WYSIWYG’
(What You See Is What You Get)

Keep reading if you still believe that Web Development is all about Laravel,
Shopify & CSS as in this age of ‘Omni Channel’, your Web & Mobile reflection
has to meet & greet your end customer in the same way as your traditional
business model does, albeit in a Digital way.

Read how Protiva Web Development & Mobility Offering helps you to Strategize,
Plan, Implement & Manage your Web & Mobile Reflections.

Let’s have a quick look at some of the interesting Industry Stats which makes a
compelling case study as to why rolling out a Website has to be undertaken as a ‘Strategic Initiative’ by the brand.

  • 40% of people will abandon a web page if it takes more than three seconds to load. (Source:Econsultancy)
  • $1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)
  • 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)
  • A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com

What we do

Alignment to Your Business Objectives, a key step through which our Business & Domain Analysts ensure that we understand Your Business Goals before ‘Designing’ Your Solution

Alignment to Your Visual Identity & Content Model, a step where our UX & Content Experts create a landscape based on your Brand Logo, Colors, Font, and Mood. Consumer Psychographics & Brand Persona is mapped at every stage of the design

Alignment to the Industry Standard Web & Mobile Architecture, an integral step where our Technology & Digital Architects define the benchmark for Choice Of Platform, Scalability, Performance, Data Exchange, and Google Friendliness benchmarks

Alignment to the ‘Agile’ Development Framework, our Development Team believes in Prototyping -> Feedback -> Improvisation cycle so that validation happens at every key milestone

Alignment to the ‘Quality Control’ Framework, finally our ‘Roll Out’ Experts ensure that Your Solution before reaching out to Your Customers has been validated comprehensively from all dimensions