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Category Archives: Search Engine Optimization

IMPROVING SEARCH RANKINGS, BOOSTING TRAFFIC, AND GENERATING LEADS FOR A B2B SOFTWARE COMPANY – A CASE STUDY

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By Neel Majumdar, Principal, Protiva Consulting LLC (www.protivaconsulting.com)   In this article, we present a case study that involved the […]

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2007 CALLED AND IT WANTS ITS MARKETING STRATEGY BACK – How many of your website, SEO, and social media practices just don’t work anymore?

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By Sheila Hall, Principal, Insight Analytique Sheila@insightanalytique.com What have you been doing with your website, your SEO, your social media, […]

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FINDING THE RIGHT CHANNEL MIX: THE FIRST STEP TOWARDS A SUCCESSFUL DIGITAL JOURNEY

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The Check List Driven Approach It may seem commonsensical that a business needs to be strategic in its choice of […]

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