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Author Archives: Neel Majumdar

Author Archives: Neel Majumdar

Author Archives: Neel Majumdar

Author Archives: Neel Majumdar

Author Archives: Neel Majumdar

IMPROVING SEARCH RANKINGS, BOOSTING TRAFFIC, AND GENERATING LEADS FOR A B2B SOFTWARE COMPANY – A CASE STUDY

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By Neel Majumdar, Principal, Protiva Consulting LLC (www.protivaconsulting.com)   In this article, we present a case study that involved the […]

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FINDING THE RIGHT CHANNEL MIX: THE FIRST STEP TOWARDS A SUCCESSFUL DIGITAL JOURNEY

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The Check List Driven Approach It may seem commonsensical that a business needs to be strategic in its choice of […]

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